Digital copywriter
Posted: 07/27/2026
Job Number: OEhQamszcVRUa2pTTWJIZ0o1R0M5Zz09
Pay Rate: 30-35 Hourly USD
Job Description
Job Title: Digital copywriter
Location: Forth Worth TX
Job Type: Contract
Job Description:
Minimum Qualifications – Education & Prior Job Experience
- Bachelor's degree in Journalism, Communication, Arts, or English; or equivalent experience/training
- 3 years of experience writing concise, web/mobile-friendly copy for a major brand and high-traffic/transaction website
- 1–3 years of experience with and applying HTML, CSS, and JSON fragments
- 1–3 years using and maintaining advanced technologies for content creation and maintenance
- Copywriting and design experience
- Must have an online portfolio/samples of work
Preferred Qualifications
- Experience working in TeamSite, Microsoft Dynamics, or other content management systems
- Project management experience within a marketing or digital environment
- Travel industry experience or general knowledge of the airline industry
Skills, Licenses & Certifications
- Knowledge of customer content needs and ability to tailor copy to the audience
- Knowledge and understanding of AP Style and digital copywriting best practices, including:
- SEO
- Accessibility
- Analytics
- Information architecture
- Ability to understand technical jargon and translate it into understandable concepts
- Self-starter attitude with strong analytical skills and adaptability to change
- Demonstrated success collaborating across teams
- Ability to work quickly and efficiently both independently and as part of a team
- Understands and can apply HTML and JSON fragments using the CMS application
- Working knowledge of content strategy
- Creative skills
Language & Communication Skills
Ability to effectively communicate both verbally and in writing with all levels within the organization.
Essential Job Functions
- Creates and publishes customer-focused content for digital channels, ensuring content is accurate, follows standards, and is engaging and customer-friendly
- Applies editorial expertise and uses data to continuously improve the customer experience
- Translates content into clear and concise messaging that customers can easily understand
- Writes copy for functional applications, including:
- Error messages
- Terms and conditions
- Instructions
- Product descriptions
- Maintains the digital lexicon for consistency in voice and standards across all digital channels
- Updates content within the content management system (CMS) using predefined templates
- Uses and maintains advanced technologies for content creation and maintenance
- Optimizes global content development and management processes and tools
- Translates written requirements into visual solutions such as:
- Wireframes
- Site maps
- Page flows
- Works daily between IT and business teams in a Digital Customer Experience environment
- Develops and implements content quality metrics
- Establishes and supports processes to keep content up to date
- Participates in an on-call rotation, including weekends and late nights, for publishing alerts related to weather delays, cancellations, and other operational issues
Years of Experience Required:3
Top Mandatory Skills and Experience:
Bachelor's degree in Journalism, Communication, Arts, or English (or equivalent experience/training). Experience writing customer-facing content for Generative AI (GenAI) applications.Experience with Microsoft Dynamics Knowledge Management.Strong digital content writing, editing, and content strategy skills.Ability to translate complex technical information into clear, customer-friendly language.
Nice to Have:
Airline industry background, Copy writing, CMS.